In business, sometimes you have to re-think your approaches—even those that have been successful—to create even bigger results. This is especially true in sales, where it’s imperative to have a variety of channels, and superstar sales people. Force #4 of the 7 Forces of Business Mastery is Constant Improvement and Implementation of Sales Mastery Systems. Even if you’re in the midst of a gangbuster run, it’s essential to constantly optimize your sales channels and the performance of your sales partners and team. These Five Strategies for Dominance are about selecting, training and strategizing with sales partners to produce better results. 1. Start by Choosing the Right Partners You must inspire a standard of greatness in everyone who represents your product. Choose partners who are passionate about your company, possess a top-notch work ethic, and will be unstoppable in growing your business. They should already have well-established customer bases and sterling relationships with those