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Sal DeFilippo - Entrepreneur litmus test: Sure-tell signs that you are ready to build your own business

Not everyone has what it takes to be a successful entrepreneur. And you can’t just take a pop quiz to determine whether you’re cut out to create your own business. Or can you? Here’s a recent article from Entrepreneur.com that will help you see if you have the traits that most entrepreneurs do. Don’t let this decide anything for you, but it might help you understand how entrepreneurs need to think and whether you are intuitively wired that way. I promise, there’s no math. But the more you learn about what it takes to be a successful entrepreneur, the more ready you will be to succeed! Pay particular attention to No. 10 and know that you aren’t the only one . TODAY’S DAILY DO-IT “It’s so important and easy to be a kid at heart.” ~ Soleil Moon Frye. Do something today you haven’t done since your school days. STAY YOUNG. Don’t wait for my blog – start EVERY DAY with the Daily Do-It. Get it sent straight to your inbox. Click here to sign up . It’s also on the home page of my website an...

Sal DeFilippo - Blog headline: 14 ways to find success in ’14

Everyone is celebrating the start of 2014, but will this be YOUR year? Finding success in 2014 takes ACTION. Look past the promise that comes with changing the calendar and make good things happen all year long. The next time you’re dusting off your karaoke rendition of Auld Lang Syne, how much success will you be celebrating? It starts with your approach. Most people make resolutions (which as I noted in a recent blog post , are simply goals in disguise). We usually make lists of these goals, because when they are documented, we can refer to them easily and hold ourselves accountable throughout the year. So here’s my list for you – 14 things to do to be successful in ’14! 1. Think BIGGER. If you’ve set a financial goal for your business, it’s likely a number which you believe you can achieve. That’s great, but you’ve also created a ceiling. Don’t settle for just reaching it. Raise the roof. Shoot for the sky. Don’t limit yourself. 2. BUILD your BRAND. It’s easy to get caught up in s...

Sal DeFilippo - New Year’s resolutions are just year-round goals in disguise

New Year’s is symbolized by revelry, party favors and Auld Lang Syne. It’s a time of both reflection and aspiration, as you turn the page to a new calendar year and new opportunities. It’s also a time when most everyone routinely assesses and lists what they want to accomplish in the upcoming year, in the form of New Year’s resolutions. Some are about health. Some are about business. They are as unique as the people who make them, and usually aim to improve on shortcomings. The dawn of a new year is a natural checkpoint for such self-assessment, and it’s a worthwhile exercise, even if only for raising self-awareness. For example, if you’re one of those people who is usually still working on resolutions while others are loudly counting down as the ball drops in Times Square, you should probably put “Don’t Procrastinate” on your list this year, and move it up a few spots. But what exactly are New Year’s resolutions? Think about this: In late December, we call them resolutions. The rest...

Sal DeFilippo - Don’t forget the most important person on your list – YOU

You made it through Black Friday, and even Cyber Monday. You’ve been engulfed with searching for the perfect gifts for fathers, mothers, sisters and brothers. For sons and daughters, nieces and nephews. Don’t forget your good friends, your business partners, your clients. Maybe even that special and supportive business coach. But don’t forget the most important person on your list this holiday season. The one person without whom, you couldn’t do without. I’m talking, of course, about YOU. During the holidays, it’s especially important to carve a little time out for yourself. This is important for many reasons. First of all, you DESERVE it. Whatever level of success you’ve achieved, or seeds you’ve planted that will benefit you for years to come, you should celebrate your accomplishments and treat yourself for the hard work you’ve put in all year long. The best part is that you are likely the easiest person to shop for on your list. You don’t have to worry about buying yourself clothes...

Sal DeFilippo - Saying ‘Thanks’ should be more than an annual affair

Thanksgiving has a different meaning to everyone. For some, it’s about family, and spending time together. For others, it’s about stuffing yourself to the point where you can’t stuff any more. And for still others, it’s about watching football, sleeping, or preparing your strategy for Black Friday. But there’s one common denominator – and it’s the obvious one. Thanksgiving, as it should be, it about giving thanks. We are all grateful for things in our lives, and often take them for granted. But how frequently do we actually take the time to acknowledge those to whom we feel fortunate to have in our lives, whether as family, friends, colleagues or cohorts. The truth is, this is something that we shouldn’t need a holiday to remind us to do, and it certainly shouldn’t be limited to once a year. So as you take the time to give thanks this year, add it to your 2014 calendar as perhaps a quarterly event. It’s as much for your benefit as the people for whom you are showing gratitude. Since ...

Sal DeFilippo - How ‘Movember’ created a brand that works

The idea behind Movember is simple, and admirable: Raising awareness to men’s health issues, in much the same way that October does for breast cancer. Both are important issues, and noble causes to support. But there’s one very discernible difference between the way people perceive the two months: BRANDING . Movember has quickly become much more than just a cute mash-up of “mustache” and “November.” Men are growing out mustaches in a groundswell of of support, and some women even take pix with fake mustaches to support the effort as “Mo Sistas” (Check out us.movember.com for more). Does growing a mustache in any way symbolize prostate cancer? Of course not. It works because people care about the cause and can have fun supporting it. Branding is beyond crucial – it’s the No. 1 most important thing you can do to distinguish yourself from your competition. As a business coach , I can’t stress it enough. It’s the difference between being just another business and being the one that people...