The kind of sales that was commonplace decades ago doesn’t really exist in the same form today. It’s quite incredible how sales have changed … I can attest to this fact, personally, as I built my business up from the days of the door-to-door salesman forced to do cold call sales to what it is now, a data-focused technologically driven business. To make sure you don’t get left behind in today’s digital age of sales, read over the following ways strategies have changed over the years. Ideally, you can take a bit of the past, in terms of a sales approach, including being good with people, and use it to enhance the sales theories of today, which typically involve technology and data. 1. Have an Online Presence With most people doing their research via a smartphone or laptop, a business’s online presence is more important than ever. Sure, word-of-mouth is still a thing. However, even with word-of-mouth, a well-designed business website can give potential customers a “first impre