You have the power to change the profits of your business today by taking a good look at these 8 variables and key business metrics. As an entrepreneur or business person, it is your job to stay focused and always continue to improve your strategic business plan. Are you not sure where to start? Keep reading because I’ve outlined all of it for you . . . The basic strategic variables for consideration as you make a plan for the future are products, services, customers, markets, finances, people, technology, and production capability. These are areas of your business that you may continue as before or change, depending on your strategic goals. Here are the 8 variables to keep an eye on in your strategic planning process. 1) Products and Services What exactly are the products and services that you are planning to offer? What do they do to change or improve the lives or work of your customers? What is it about them that makes them clearly superior and the best choice for the custo...