When I first became a life coach I was really concerned about being taken seriously, sounding professional, and not looking like a freak. Not much has changed: I still care about all that stuff. But I discovered over time that the more professional and non-freaky I try to sound, the more INVISIBLE I become. The minute I start to talk like a professional coach and go into one of those elevator speeches I spent so much money to learn (you know exactly what I'm talking about, don't you?)... I can see the other person's EYES GLAZE OVER before they start scanning the room for someone more interesting. I can't begin to tell you how annoying that is. Then one day, years ago, I stood up at a large networking meeting of high powered female entrepreneurs, pulled out a magic wand and called myself a "witchy" coach, and said something about how "goddesses can be old or young, thin or fat, can do what they want, charge what they want (and Aphrodite sleeps with who...