I’m actually very concerned about selling something that sounds too good to be true, and I apologize if my client success stories are giving the impression that this is an easy or automatic process. It’s not.
I could never have predicted the client results I share–the time frame and dollar amounts are entirely outside my control. All I can do is report and honest and verifiable account of client results, and even those are a small fraction of the success stories that come in daily, most of which you’ll never hear about.
But I really want to address this issue of “too good to be true.”
Too good to be true implies I do the work for you or that I can control your results. I don’t and I can’t.
In fact EVERYTHING I teach and do is designed to put the power and choice and resources in YOUR hands, not mine. Creating dependence on me is NOT success, though it could be a lucrative business model.
I received an interesting text this morning that spurred these thoughts. I’m posting our exchange below, and then some more of my own thoughts to you, reader.
xoxo
Today I received a text message: I listened to you last night on coast to coast. I have been always told that if something sounds too good to be true that it usually is. You sound too good to be true but I gonna buy your book! Here's what I wrote in response: Thank you. Be skeptical. Never give your power away to me or anybody else. Trust yourself above all else. Go with your gut. The intention behind my book is to give you the tools to transform your life, practically and magically, but I always want YOU to be in charge of your life and your results. My workbook is full of useful tips and tricks to transform your life without it feeling like heavy lifting. The Financial Alchemy part (that I was teaching last night) is only the beginning. Use what you like, and lose the rest. And to you, reader: There is no magic bullet. If what I teach sounds too good to be true, it's because a person hasn't done the work yet. The 6 Steps of Financial Alchemy® are simple, but they're not easy. You will FIGHT for your transformation. You EARN it. If someone says they can do the hard work of your personal growth for you, run away!!! When I coach someone I can take them farther than they can go themselves, because I know how to make it safe. I know how to recognize the signs that we're going too far or not deep enough. But make no mistake: the client is IN the process, in the experience, and fighting for her life against her Money Monster demon. YOU kill your monster. YOU keep your commitments to your new, personified Money "Honey." (Or Love Honey, or Health Honey, or Success Honey, or God Honey... I've seen them all.) While I know the value I add is substantial, I also never want to give the impression that I am necessary for transformation to happen. You may not even need me. The materials I've put out there in my book and blog posts may be all you need. They are designed to make the process easier, but not easy. It's not supposed to be. What we really want is change that matters and that lasts.
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