When I first became a life coach I was really concerned about being taken seriously, sounding professional, and not looking like a freak. Not much has changed: I still care about all that stuff. But I discovered over time that the more professional and non-freaky I try to sound, the more INVISIBLE I become. The minute I start to talk like a professional coach and go into one of those elevator speeches I spent so much money to learn (you know exactly what I’m talking about, don’t you?)… I can see the other person’s EYES GLAZE OVER before they start scanning the room for someone more interesting. I can’t begin to tell you how annoying that is. Then one day, years ago, I stood up at a large networking meeting of high powered female entrepreneurs, pulled out a magic wand and called myself a “witchy” coach, and said something about how “goddesses can be old or young, thin or fat, can do what they want, charge what they want (and Aphrodite sleeps with whomever she wants, and no one dares...
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