The end of the year is a perfect time to update, elevate and celebrate how awesome you really are. Here are a few “better bio for better client attraction tips” to inspire you to refresh your story in time to welcome all the best clients you desire this holiday and forever. They come direct from Business Bio Expert (and one of my closest friends) Nancy Juetten.
1) Does your bio suffer from a bad case of alphabet soup?
This is when you have so many initials beside your name that the average reader has ABSOLUTELY NO IDEA what any of them mean. When it doubt, spell them out. And leave the more obscure credentials out as well. Focus instead on the big result your clients welcome with your expertise, and you’ll get out of the gate to attract clients even faster.
2) Are you BURYING THE LEAD in your bio?
That is when you save the best for last instead of leading with the good stuff first.
Lead with the WIN for your ideal client and ditch the rest. Less can be truly more.
3) Is your generic message costing you clients and speaking gigs?
GENERIC:
She speaks to appreciative audiences about a variety of topics.
SPECIFIC:
Inspiring Sales Teams to Breakthrough Performance, One Riveting Keynote Presentation at a Time
Nancy will have more to share about this on January 6 during a free webinar to transform those lackluster messages into blockbuster client magnets.
In the meantime, download this gift to give your bio an instant upgrade. And share it with others if you are so inspired.
via Morgana Rae & Charmed Life Coaching, Inc. http://ift.tt/1SeEP8Y
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