Skip to main content

Lou Jeannot - Do Women Make Better Marketers? with Lorrie Morgan-Ferrero | Morgana Radio

Lorrie Morgan-Ferrero Morgana Radio

Lorrie Morgan-Ferrero is an anomaly in the marketing world. She’s considered an industry trailblazer in the world of emotional response copywriting & marketing. And she believes that women naturally make better marketers.

Lorrie founded her first company Red Hot Copy in 1999 an effort to work anywhere, raise her family, and still make a good living. From the moment she discovered the marketing genre, Lorrie was drawn to the edgy, conversational language and the winding persuasive arguments.

After studying closely with legends Dan Kennedy, John Carlton, and Gary Halbert, she takes established marketing formulas and adds her own conversational rapport to the mix for proven increases in conversions.

Today she’s expanded her repertoire to include other female-centric ventures like the informative blog & podcast site, Red Hot Factor (www.RedHotFactor.com) which is jam-packed with interviews, articles and the latest trends in selling in the 21st Century.

Plus she’s globally respected for her emotional response marketing course The She Factor which has trained thousands of business owners since 2006 how to find, catch and keep their share of the female market.

Over the years, Lorrie’s left her footprint in the direct response marketing world with many live events and award-winning home study courses. Plus she is the proud author of the original book, The She Factor (soon to be available on Amazon).

Join us on this episode to discover:

  • Why women make over 85% of the buying decisions yet 91% feel misunderstood by advertisers (Source: The Terry and Sandy Solution)
  • What men are doing wrong when trying to market to women
  • How to reach men as effectively as you reach women in the marketplace

Lorrie’s free gift:

Online Blueprint to Better Copy

Subscribe to the Show


(Click here for non-iTunes feed)

Do Women Make Better Marketers? with Lorrie Morgan-Ferrero



via Morgana Rae & Charmed Life Coaching, Inc. http://ift.tt/2eCyxDs
Labels:

Comments

Post a Comment

Popular posts from this blog

lynda - Jane Wurwand, Founder of Dermalogica, this week on Glambition Radio

Jane Wurwand is not only the founder of the #1 brand of skin care in the world, but she’s also changing women’s lives on a global level . I’m thrilled to have her as my guest on today’s episode of Glambition Radio . Jane (originally from the UK) and her husband launched their business back in 1983 in Marina del Rey, CA with $14,000, no bank loans and no investors. Today, Dermalogica boasts sales of more than $250,000 million a year and is sold in 86 countries around the world! It’s a true rags-to-riches story, and she tells all in our interview . What many people may not know about Jane is that she is also fighting to empower women all over the world. She founded FITE , Financial Independence Through Entrepreneurship, which invests in local grassroots initiatives to help women and girls become leaders . To date, her FITE program has helped fund more than 40,000 loans for women to start or grow businesses in over 65 countries! (Visit JoinFITE.org to see how you can get involved.) O
Post a Comment
Read more

SMART Goals 101: Goal Setting Examples, Templates, and Tips - Brian Tracy

I think you’ll agree with me when I say: We’ve all heard that SMART goals are important . But a lot of people are left with questions about them, for example: What exactly are they? How do we use them correctly? Are they really contributing to your success? Here’s the deal: When it comes to achieving success, one of the most important steps that you can take is setting good goals. It is also important to recognize, though, that not all goals are created equal. In this article, we’ll take a look at a special class of goals called SMART goals and how you can use them to heighten your chances of success. FREE SUCCESS TOOL: Brian Tracy’s 14-Step-Goal-Setting Guide What is a Goal? A goal can be any objective that you set for yourself and push yourself to achieve. Sometimes that goal may be small (like waking up an hour earlier than you normally do) and sometimes it may be larger (like earning a promotion). But here’s the kicker: While having goals of all kinds is almost
Post a Comment
Read more

bosanchez - The Bias of Fathers

One day, I was at a Christmas party. And parents were forcing their small kids to sing, bribing them with lollipops to banana splits to doll houses to Boracay vacations. One father — a friend of mine whose name I won’t divulge as it would be hazardous to my health — brought his little five-year-old daughter to the front. Because he even had a Minus One prepared, we thought, “She must really be a good singer.” So everyone clapped their hands and cheered as the music started. Then the five-year-old began to sing. Or at least made some kind of sharp noise.  But she didn’t get one key right. The cute little girl was absolutely tone deaf. From beginning to end, she sounded so awful, the experience was similar to having an endoscopy without the anesthesia. But the father was right beside me, still taking photos, still smiling from ear to ear, his eyes glued to his little daughter. He looked at me and smiled, “She may not sound right, but can you see how lovely she sways her hips?” Th
Post a Comment
Read more