Skip to main content

admin - Five Essentials of World-Class Marketing

What do customers get from you, and what do they get from your competitor? This is the essence of the customer experience, and it’s what differentiates your business. The better you are at shaping that experience, the greater your reach—and your profits.


Force # 3 of the 7 Forces of Business Mastery is World-Class Marketing. Fundamentally, it requires knowing:



  • Who your customers are, and what they want and need

  • How to tell your core story in a way that compels them to buy

  • Everything there is to know about your product or service, so you can educate your prospects about why your offering is the best choice


A strategic social media presence can help make your customer service more responsive, enable you to reconnect and reengage with your customers, and make your marketing truly world-class. Here are five essential keys to making it happen.


1. Be Available


You are there for your customers when they need you. In today’s always-on environment, you must meet that expectation by helping your customers access information, get help, and share experiences, on their schedule, across different forms of media, including Facebook, Twitter, Google+ and other

channels. Spend a few minutes daily monitoring your social media presence, or assign a staff member to do so, and you will gain valuable intelligence about your prospects and customers.


2. Respond Quickly and With Meaning


Everything is immediate now. Customers expect prompt interactions. A quick reply is valuable only when you fully understand a customer’s questions, intentions, and needs. You’ve spent years learning the competition; now it’s time to learn your customers, and respond in a meaningful fashion when they need your help.


3. Understand Their Goals, Help Them Make Informed Decisions


Social media channels provide the opportunity to ask your prospects about what they really want from your product or service. In this consultative approach to marketing, you’re letting each customer know, “We’re listening, and we want to establish a long-term relationship with you.” When you really understand your customers’ needs, you can take massive action to create the outcomes that make them feel welcome, important, and comfortable.


4. Collaborate With Your Customers to Create Value


You’re not just marketing a product—you’re partnering with your customers. Successful businesses are more collaborative now than ever before, adding value that helps clients realize their goals. You must tailor your products and services to the customer, not the other way around, and that begins with your marketing outreach.


5. Add a Personal Touch


You probably remember every detail from your company’s earliest days—including the face of your very first customer. Are your current customers as memorable? Individualized relationships now trump routine transactions. A thoughtful social media strategy, properly executed, will enable you to become more familiar with your customers. You’ll then be in a position to ask questions, gather intelligence, become more of a partner, and add the personalized grace notes that make your customers into raving fans.



“I remember saying, ‘Why can’t I be one of those people?’ and I just felt like Tony was telling you that you can, and I really felt that. I felt that if those guys can do it, why the hell can’t I? And ten years later I am.”

—Dan Caldwell, Owner of TapouT Clothing







via Business and Finance http://business.tonyrobbins.com/five-essentials-of-world-class-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=five-essentials-of-world-class-marketing
Labels:

Comments

Post a Comment

Popular posts from this blog

lynda - Jane Wurwand, Founder of Dermalogica, this week on Glambition Radio

Jane Wurwand is not only the founder of the #1 brand of skin care in the world, but she’s also changing women’s lives on a global level . I’m thrilled to have her as my guest on today’s episode of Glambition Radio . Jane (originally from the UK) and her husband launched their business back in 1983 in Marina del Rey, CA with $14,000, no bank loans and no investors. Today, Dermalogica boasts sales of more than $250,000 million a year and is sold in 86 countries around the world! It’s a true rags-to-riches story, and she tells all in our interview . What many people may not know about Jane is that she is also fighting to empower women all over the world. She founded FITE , Financial Independence Through Entrepreneurship, which invests in local grassroots initiatives to help women and girls become leaders . To date, her FITE program has helped fund more than 40,000 loans for women to start or grow businesses in over 65 countries! (Visit JoinFITE.org to see how you can get involved.) O
Post a Comment
Read more

SMART Goals 101: Goal Setting Examples, Templates, and Tips - Brian Tracy

I think you’ll agree with me when I say: We’ve all heard that SMART goals are important . But a lot of people are left with questions about them, for example: What exactly are they? How do we use them correctly? Are they really contributing to your success? Here’s the deal: When it comes to achieving success, one of the most important steps that you can take is setting good goals. It is also important to recognize, though, that not all goals are created equal. In this article, we’ll take a look at a special class of goals called SMART goals and how you can use them to heighten your chances of success. FREE SUCCESS TOOL: Brian Tracy’s 14-Step-Goal-Setting Guide What is a Goal? A goal can be any objective that you set for yourself and push yourself to achieve. Sometimes that goal may be small (like waking up an hour earlier than you normally do) and sometimes it may be larger (like earning a promotion). But here’s the kicker: While having goals of all kinds is almost
Post a Comment
Read more

bosanchez - The Bias of Fathers

One day, I was at a Christmas party. And parents were forcing their small kids to sing, bribing them with lollipops to banana splits to doll houses to Boracay vacations. One father — a friend of mine whose name I won’t divulge as it would be hazardous to my health — brought his little five-year-old daughter to the front. Because he even had a Minus One prepared, we thought, “She must really be a good singer.” So everyone clapped their hands and cheered as the music started. Then the five-year-old began to sing. Or at least made some kind of sharp noise.  But she didn’t get one key right. The cute little girl was absolutely tone deaf. From beginning to end, she sounded so awful, the experience was similar to having an endoscopy without the anesthesia. But the father was right beside me, still taking photos, still smiling from ear to ear, his eyes glued to his little daughter. He looked at me and smiled, “She may not sound right, but can you see how lovely she sways her hips?” Th
Post a Comment
Read more